COW CO. / Branding & Typeface

COW CO. Cow is a brand from Córdoba, Argentina, that provides a meat delivery service. Unlike traditional butcher shops, Cow operates 100% online. Based on the "field to door" modality, Cow brings the quality of its beef cuts to different homes, guaranteeing the traceability and freshness of the meat. The branding work included naming, conceptualization, design, packaging and an exclusive typographic development for the brand. . Cow es una marca de Cordoba, que brinda un servicio de delivery de carnes. A diferencia de las carnicerías tradicionales, Cow funciona 100% online. Basados en la modalidad “campo a puerta”, Cow acerca la calidad de sus cortes vacunos a distintas casas, garantizando la trazabilidad y la frescura de la carne. El trabajo de branding incluyó el naming, la conceptualización, el diseño, el packaging y un desarrollo tipográfico exclusivo para la marca. LA LIBERTAD TNC

COW CO.

Cow is a brand from Córdoba, Argentina, that provides a meat delivery service.

Unlike traditional butcher shops, Cow operates 100% online.

Based on the "field to door" modality, Cow brings the quality of its beef cuts to different homes, guaranteeing the traceability and freshness of the meat.

The branding work included naming, conceptualization, design, packaging and typeface design.

COW FONT

For this identity project, we created the custom COW font. A display font designed for use in large sizes, applied to posters, t-shirts and packs. COW font is inspired by the texture of certain cuts of meat, where the large spaces of red color are mixed with the thin white lines of fat, which at the time of cooking give it a unique flavor.

This is how COW font becomes one of the most characteristic and powerful elements of the brand.

LA LIBERTAD TNC